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February 2007

February 28, 2007

Whois Privacy, Potential For Abuse?

http://www.law.com/jsp/article.jsp?id=1172656996106&pos=ataglance

Summary: Article suggests that Cybersquatters would be harder to track with Whois Privacy "because their name is not on whois".  Like cybersquatters would actually put their name on whois. This is the whole: "Outlawing guns doesn't stop bad-guys from obtaining them"  Cybersquatters today use fake whois info and shell companies.  Tomorrow they use shell companies with fake info 'and' whois privacy..  what's the difference?

Communicate with the name's registrar and ask them for assistance..  more often than not you will get quick traction in smoking these folks out with a friendly email to their registrar. As someone who has to filter through 2000 pieces of spam a day I don't think whois privacy is such a bad thing.  What I do not like about whois privacy is: "What happens when you place a really valuable name under whois privacy and your nefarious registrar absconds with it or says it's not yours?"  How do you prove it was yours without a public whois record to announce to the world that you are the owner?  I think the best solution is "Partial Whois Privacy" (PWP) where the email address is ghosted or has to be sent for (from the registrar) through an email responder. The registrant mailing address and phone are visible.  If registrants want further privacy they can 'voluntarily elect' to use full whois privacy or incorporate.

Nice Jimmy Wales (Wikipedia Founder) Piece

This guy was an Adult search operator before he became a Web 2.0 God .. Let this be a lesson to all of what is possible in Search and how quickly things can change:

http://money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401010/index.htm?postversion=2007022710

Better Execution: Spinning Straw Into Gold

Two stories about different ad networks today:

1) http://blogs.zdnet.com/Google/?m=200702

Summary: Yahoo Panama; a 9% increase in click thrus for the week ending February 18th... In the week ending February 4th, paid search clicks made up 10.1% of the clicks on Yahoo search results pages. That percentage increased to 10.6% in the week ending February 11th and to 11.1% in the week ending February 18th.

2) http://www.ccnmatthews.com/news/releases/show.jsp?action=showRelease&searchText=false&showText=all&actionFor=637795

Summary:   "...said Adam Hadley, e-Marketing Manager, World Vision Canada. "Since we began using Microsoft adCenter two months ago, our conversion rates have been better with adCenter than any other major search engine, increasing to 6.9 per cent conversions with adCenter in comparison to 0.6 to 1.1 per cent conversions with Google."

This is a trend, and that 'trend is our friend'...  Advertisers and keyword marketplaces trying to do more with the raw traffic that enters their network.  I asked a colleague who works at Yahoo what the biggest problem is with the domain channel and this person said:  "Lack of inventory.  There just isn't enough traffic to satiate demand and that lack of ability to easily scale (create more type-in) inventory is a problem because it limits growth potential in the market".  That was an unusually frank, accurate answer. In paid search, more relevant inventory is a good thing.  The laws of supply and demand seem to suspend as high quality targeted traffic leads to more sales, which drives demand for bids from more bidders and so on...

The two independent examples above illustrate that the salad days may not be over yet. Most domainers today only convert 10% to 25% of their type-in visits into bidded PPC clicks .  That just shows that there is between 4 and 10 times the present inventory available to sell. The challenge is 'better targeting' to turn those type-in visits into bidded-clicks. Domainers are in the best position to pull it off because we control our inventory like a no search engine can and we have relatively high unique to impression counts (indicating alot more 'reach' than your average search engine).

Years ago I said: "Type-in visitors are effectively 'searching' in their browser's address bar..."  That is still true today.  The challenge in 2007 is figuring out what satisfies those visitors and proving to advertisers that we are justified in charging them 'something' each time we display (promote) their relevant product or brand.

Why Do We Have Such Lousy Alternatives to .COM

When I was 7 years old I built a tree-fort in the crabapple tree on the vacant lot next to my house. My Dad nailed up an old wooden pallet as a floor..  then my friends from the neighborhood all pitched in to put up walls and finished it off.  After a while I got aloof about "my tree fort" neglecting to give credit or share the place with my friends and they quickly repossessed the walls and furnishings to build a better fort in an adjacent tree. I learned a valuable lesson staring at my stripped pallet that day.

I see alot of 'tree fort mentality' going on in the GTLD business. In an effort to keep out investors, domainers, commercial registrants, cybersquatters and anyone they don't like; many namespaces create fiefdoms that nobody wants to be a part of.  They make renewal costs outrageous, regulations untenable and basically relegate their name-space to complete irrelevance.  Take dot .aero or .museum.  I don't know anyone with a dot aero or who even cares about a dot .aero  The aero namespace was created (yes) but it is nearly completely unused and not relevant to commerce.  Nobody builds sites there, so nobody types-in the names..  nobody types-in the names so nobody builds sites there. Its a vicious cycle -- exactly like the .com space only in complete reverse.

How much ICANN energy was exerted to create a namespace that doesn't really increase the amount of vacant land to build on? It takes just as much energy to create a good namespace that's open and free. They say there is more land than ever on the net,  but with the brutal over-regulation in many namespaces like.eu, .aero and others,  is there really more land?  If you have 15 countries run like North Korea it doesn't change anything.  People still want to live in a free Country like the US. The US in my example is .com of course. I am sure Verisign was clicking its heels with glee when the last round of completely useless TLD's was announced.  "Another name space nobody will use... Good for us! We run the .com!".

How did we get to this reality? Some of it is steering by the existing registries to protect their turf.  Some of it is opposition from TM holders who do not want to re-fight the TM battle against Cybersquatters they already beat in .com. To a smaller extent opposition comes from name-investors who rally around the TM argument as a straw-man for the real cause of protecting the value of their "domain diamonds"; by artificially limiting supply of good alternatives.

What about the little namespaces.. Why launch a namespace that nobody cares about?   Don't we all get into business to thrive?  Some of that is just large scale ineptitude IMO.  People register worthless domain names every day, thinking they are making a brilliant decision during the moment they press the 'buy' button. Some of the little registry operators are making the same error in judgment on a larger scale.  They wrongly believe that people will buy into their over-regulated world  because "only they are .aero" Wouldn't every pilot want one? Clearly not.  Other little registry operators are more sinister. They charge $100's or thousands per year for a single registration.  Why do that?  Because they know that some percentage of trademark holders will pay anything to protect their brand.  Its a nice little protection racket.  Charge $1000 a year (take it or leave it) and some trademark owners will knuckle under and pay.  Find 1000 suckers and you've got 1mm per year in easy cash-flow. I could imagine a smart law firm trying to take the more brazen US based registries to task for this under the RICO statute.

Ultimately my point with this post is to suggest that it would be great if ICANN permitted a viable open alternative to .com to rise and if IP interests found a way to accept that they may have some IP challenges; but that it would be good for the Internet as a whole.  Name investors and Verisign would find that .com still has clout (888 numbers came after 800 numbers and 800 is still king),  but the specter of a viable alternative like .Web would make passing registry price increases in .COM more challenging.

Overreaching NewZealand Football Team, Too Cheap for their own Good

http://www.stuff.co.nz/stuff/southlandtimes/3953094a6439.html

Summary:  Football team wants "their" name:  "Highlanders" in cc tld.   'Highlanders' name owner rightly points out: "This name is blindingly generic, I have as much right to use it as you do and don't wanna sell, but if I sold it I would ask $10,000NZ". Football team says: "We can easily afford $10,000NZ (about $7,000USD) but won't pay because you're blackmailing me."

Is this the dumbest thing you have ever heard?..  how much is the football team going to pay for advertising in a glossy magazine? $10,000, $20,000?.. For one single page in one issue?..  An issue that probably won't reach as many readers in one month as this name will!  This team owner/management are so stupid they would probably say:  "I'm not paying to advertise in your glossy magazine, because that's blackmail."

In fact I'm going to try that right now at the McDonalds drive-through ..  "I want to buy your EggMcMuffin, how much? ..  $1.95?!  That's outrageous!!!..  I can afford to pay you, how ever I won't because that's blackmail."  Lets all do it!

February 27, 2007

Microsoft: I am Shocked to find Gambling Here!

Summary:  Microsoft always knew there was lots of money in paid search.  It was complacent and lazy because of its operating system money tree.. Now Web 2.0 apps, Linux and Google loom over the foolproof business as usual approach and this is what they say to make analysts happy and keep the stock price bubbly.  Tip:  I bought Windows95 because the Rolling Stones sang "Start me up!" .. Bring back some of that sizzle Bill.

Ghosts of the Cayman Islands

aTim Writes: "Were you here (in the Cayman Islands) when the late Ralph Engelstad (Imperial Palace Casino, Vegas) used to come down with his matching 727's (I think they were 727s, it was a while back...)?  He took me out to see one when he was here one time - very cool...  Reconfigured to seat (only) 16, complete with full size master bedroom, shower (!) and the works.  The main lounge had all the mod-cons - pop up TV's, etc.  (Bear in mind, this was before plasmas and LCD's were mainstream - who knows what he would do with it these days!!!)  Sadly, I saw it for sale in USA Today a short time after he passed away - he loved to point out that his dog actually owned the jet - it was right there on the plaque outside the cockpit...
Ralphs_jetYes, I was here when Ralph came down. We were new to the island at the time, but I would see his plane when picking up mail at the Airport. Ralph Engelstad was famous for running the Imperial Palace Hotel and Casino in Las Vegas, he was infamous for celebrating Hitler's birthday. As a younger man he bought the worst piece of land on the Las Vegas Strip.  A drainage ditch ran through it, and he built a casino straddling that ditch.  He ran the casino as an unincorporated business (if you can believe it), the largest proprietorship in the State of Nevada. Ralph Engelstad also liked the Cayman Islands..  He built a really big mysterious mansion called "the White House" in Bodden Town. 
After he got cancer the house went for sale and my wife and I seriously talked about buying it in March of 2004.  The White House was an odd place..  it was a private home out of town, but laid out inside like a casino with television cameras in every room. Steps led up to an elevated mega-king bed. The office had an old-school money counter on the desk, and the ubiquitous bank of little TV's, otherwise it was sparsely furnished. The White House was located directly across from the police/fire station in Bodden Town so my wife and I came to the conclusion that Ralph had built himself a mini turn-key casino for the eventual day when laws in Cayman permitted gambling.
In May of 2004 I took the guys I work with on a team-building exercise to fabulous Las Vegas. We had a helicopter pick us up across from the Four Seasons, took-off for a tour of Lake Mead and then landed inside the oval of the Las Vegas Motor Speedway where we did the Richard Petty Driving Experience.  This was one of the coolest experiences of my life.  The speedway is right next to Nellis AFB .  There we are -- helicopter landing in the oval, racing 200mph in Nascar cars and I can only see my hood and the bumper of the next car in front of me, no road between.  We are doing all this as a dozen F-16's take turns hard banking for final approach into Nellis and I swear to God,  I can see the goggles and helmets of the pilots in those planes they are so loud and low..  "Damn, this is what America is all about!", I thought...  Let me back up a sec tho.  It's a slow (non-race) day when Richard Petty holds his driving experiences. After the helicopter landed the track manager picked us up in a white minivan..  She knew we were from the Cayman Islands. As she drove us to the Petty racing tent we had a chat about Ralph Engelstad who was instrumental in getting the LasVegas Motor Speedway built. It turns out this woman used to be his personal assistant (she was now manager of his track) and she knew all about the White House and what went into building it (so far as tacitly acknowledging it's mini casino conversion potential).  I'm really glad we never got around to buying that place. Hurricane Ivan hit Grand Cayman 4 months later and positively decimated Ralph's White House.  They put it back together and it's for sale now,  but it is not the same.
White_house_fix
Chalk this vignette up to Cayman Islands legend.. I drive by the White House every Sunday on my way to lunch in East-end..  and each time I see its ivory roof tiles, I picture the ghost of Ralph Engelstad, smoking a Cubano, in a white linen shirt; running crisp bricks of hundred dollar bills (fresh from his casino's count-room) through a money counter that no longer exists, in an office that isn't there anymore.

Yahoo's Panama "Sensitive" Search Filter

Jay Westerdal is one of the smartest guys in the domain space, period.  When he isn't running one of the coolest internet infrastructure and data companies on the net, he's nearly always writing some thought provoking topic on his blog

Jay recently wrote this illustrated primer post which nicely explains the difference between "Cybersquatting" and "Legitimate Generic Domain Development and Monetization."

After reading the piece, a couple of my friends noticed that I manage the singular "Potsticker.com" as well as the "Potstickers.com" plural. They also noticed that the results Yahoo returned for the singular version indicate that the singular is a "Sensitive Name" (the flag assigned to forbidden 'illegal topics')... Apparently at Yahoo "Pot Stickers" are a tasty chinese dumpling best enjoyed with hoisin or soy sauce,  but a "Pot Sticker" is something much darker and more illicit:

Reefer_2

Hmmm.  All this pointing out shortcomings in paid-search filters is giving me the munchies.

The Road to Hell is Paved With Good Intentions

http://www.informationweek.com/news/showArticle.jhtml?articleID=197009061

Summary: High minded lawmakers who do not understand the domain name system or how domain names work, want to chase terrorists to any country but the US where they are harder to monitor and police. This is the old "Make your competitors stronger and isolate yourself" play from touchdown's Sunday football playbook. It unwittingly lends support to those folks that want to move ICANN to Switzerland or transfer Internet control and oversight to the UN. At best this is a symbolic "good idea gone bad". At worst this is a waste of taxpayer resources and the creation of a hollow law that sends the wrong message to friends and allies.

Registrar Implosion Raises Questions of ICANN Authority, Registrant Rights

I think ICANN has gotten so used to doing nothing when problems rear their head because some within the organization feel there is no consequence to 'doing nothing'. That has created a culture of benign neglect relating to registrant's rights which is thoroughly unhealthy.  We have some very dedicated, tenacious, disenfranchised members in the Internet Commerce Association who will work to change that culture in the years ahead...  Let me share with you today's article from Warren's Washington Internet Daily:

Domain name registrar RegisterFly, whose ICANN accreditation is under threat, apologized over the weekend for the behavior of its formerCEO and said it will work hard to win back customers. In a late Fri. posting on gripe-site Registerflies.com, Pres. John Naruszewicz detailed the firm's problems with Kevin Medina and said he's assembling a "dream team" to improve services that had degenerated so far that ICANN stepped in. But a domain owners group said the meltdown could leave thousands of registrants stranded without clear recourse.
After months of burgeoning complaints, including from ICANN directors and the U.S. Dept. of Commerce, ICANN notified RegisterFly Feb. 21 either to clean up its act within 15 working days or face loss of accreditation. The 10-page letter lists consensus policy, documentation and accreditation fee breaches.
Among other things, ICANN accused the registrar and reseller of:

(1) Withholding approval from or blocking requested transfers of domains to other registrars.
(2) Failing to renew customer names.
(3) Customer service and billing errors.
(4) Nonpayment of fees owed to ICANN.

Registerfly officials met with ICANN staff during last Nov.'s meeting in Sao Paolo, Brazil, but the complaints continued, ICANN said. The most common concern was that transactions customers were billed and paid for weren't being implemented at the registry level. Moreover, Registerfly was failing to respond to its customers, prompting several to launch Registerflies.com with the motto: "Your [RegisterFly's] customers have been talking... but you haven't been listening." ICANN also confronted the registrar with evidence it was underfunding registry accounts used for processing domain name transfers into RegisterFly. A civil case filed in Jan. by parent UnifiedNames against Medina alleged that 75,000 registrations were lost due to the registrar's failure to fund its accounts with registries and eNom, for which it resold names. Citing RegisterFly's "pattern of neglect of its obligations," ICANN ordered the registrar immediately to cure its breaches of its agreement and to "become more responsive and cooperative" in the future.

The loss of a domain name through the malfeasance of an ICANN-accredited registrar can devastate a registrant, the Internet Commerce Assn. (ICA) said in a Feb. 21 letter to ICANN Pres. Paul Twomey. "Losing a single domain name can destroy a small business that has created a thriving website," a problem magnified may times for professional owners of domain portfolios, said the ICA, whose 6 current members include large domain name holders such as resellers. The group blasted ICANN for its long "silence in the midst of an unfolding debacle," and accused the Internet body of offering little or no help to victims. It's seeking responses to several questions, including how ICANN plans to assist those suffering economic harm from the RegisterFly situation and what lessons it has learned from the crisis. ICANN didn't immediately respond. The situation raises "very serious questions" for which domain name owners are entitled to answers, said ICA Counsel Philip Corwin in an interview. They include what mechanisms ICANN has to monitor compliance with registrar agreements and take action when problems are reported, and whether enforcement amounts only to "change your ways, please, or we're terminating your accreditation." The incident has illuminated issues that were below the radar, he said, and they need to be resolved before it happens again. Corwin said he's disappointed ICANN hasn't made any public statement to the domain owner community on the RegisterFly matter. ICANN must establish a clear process by which domain name registrants can bring their problems with registrars to its attention, and it must have tools to deal with the complaints, Corwin said. In addition to raising questions with ICANN, the ICA will discuss the matter with NTIA Dir. John Kneuer and Congress, he said.
UnifiedNames alleged Medina embezzled company funds to spend on such indulgences as liposuction and escort services. In his Registerflies posting, Naruszewicz called Medina "a selfish, cold-hearted, self loving criminal" who would understand what he's done only "when he is finally in prison." Naruszewicz said he has mortgaged his home and leveraged all his assets to restart the company, which he said will be ethical and customer- and service-oriented. He urged customers to stick with RegisterFly, saying the worst is over.
ICANN did "a good thing," said former board member Karl Auerbach, but he questioned why, if Register-Fly's actions were illegal, it's up to ICANN to step in, rather than the local district attorney. Consumer protection is necessary and important, but the balance between business and consumers is usually a legislative choice delegated to a governmental regulator and overseen by the courts, Auerbach said. ICANN's move is proper "only if we accept the premise that ICANN has a legitimate, and properly empowered, role as a consumer protection agency," he said.
RegisterFly's website was inaccessible Mon. Last Fri., the Registerflies webmaster said the site had been hacked into and taken over by Medina, who locked current staff out and corrupted data. -- Dugie Standeford