The Webhealth.com story.
My Dad was a family-doctor in Canada for nearly 20 years and he still managed to run into financial tight-passages. The best doctors are always looking after their patients, so caring for their own finances often takes a back-seat to upholding the Hippocratic Oath. I love my Dad dearly and am grateful for his selflessness raising my sister, brother and I, so it brought me great pleasure to help him financially. Now he could keep the family home, spend more time with my Mom and work on his long-time pet project: the health book.
For years I would call the house and my Mom would tell me that "Dad is working on his book". It would never end of-course, because medicine is constantly changing. The basics are always the same but treatments change (ie. Merck stops selling Vioxx and the book has to get updated to reflect that history/data point).
After diligently writing, tweaking and cataloging 20+ years of medical knowlege, Dad awoke to the reality that getting this health book published would be difficult. He turned over the keys to his son, granting me a free license. Then I had a very bright programmer (thanks Ying) stuff the content of the book into a Wiki. Then I added related paid search advertising for each topic and lastly, in order to get traffic, I took my health vertical (several thousand generic domain names) and plumbed the names to the most relevant category or topic within the web site.
Result? If you type depressed.com , eatingdisorder.com, headcolds.com (or several thousand other health related names), you now come to real content written by a medical doctor; that other professionals can update and anyone can share their experiences on. The parent site instantly gets over 600,000 unique health visits a month from thousands of generic health related domains that point to different facets of the site; and the whole affair is self monetized through paid-search.
This is the kind of thing that illustrates the power of generic domain names. Watch what happens as our users improve the content and as we begin to buy thousands of visits a day from Google Adwords to these new content-rich pages.
That's the dream anyway. If every domain portfolio owner created a wiki for each name complete with relevant content and surrounded by paid search listings for monetization, it would dramatically alter the balance of power on the web between empty domain names and search engines; and it would change the face and perception of domain parking as the name becomes the content
I am starting to think Jimmy Wales was onto something much bigger than even he imagined with this open-source Wiki stuff.