What's the difference between a generic domain owner like my friend Scott and a company like IAC? .. Well.. Scott just owns better domain names.
Why is that important? Scott will have a much easier time attracting visitors to his network of sites and his lifetime marketing costs will be lower because the domain names are memorable and have huge search counts. Scott owns the land on the Las Vegas strip. IAC has a few properties on the strip but mainly makes its living down by the Palms and the Rio Suites.
Take Scott's newly launched mashup at Joke.com (slow it's beta). The name gets ton of type-in traffic with no content and was simply parked for years. Activate the website as he has done by pulling funny video feeds from Youtube and the name's potential gets unlocked and begins to blossom.
The Web's biggest developers are generic name domainers. The rest of the world just hasn't gotten that yet.. they will. Development is happening all around us.. and it will intensify this year and beyond.
Nice to see the big guys are starting to develop their domains, may be this is the signal of the wind of change in PPC area
Joke.com is nice domain but I think Jokes.com or myJokes.com will be fit for what is doing
Posted by: myzine | April 03, 2007 at 01:34 PM
Think the world will wake up one day and send the value of truly top-tier generic domains through the roof into 8, 9 and even 10 figures? Well unless you can afford to pick up one of these gems yourself and wait, consider taking a look at CNET's portfolio and then their stock. To name just a few: tv.com, news.com, search.com, web.com, radio.com, help.com ... wow.
Posted by: dp | April 03, 2007 at 02:56 PM