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Leave it to the French to come up with a kooky creative concept like this one:
http://adgabber.com/video/video/show?id=546804%3AVideo%3A12915
A guerrilla marketing agency has registered the domain names of the leading global ad-agencies in reverse (holding them hostage) as part of a comedic skit to build awareness. Crazy. :)
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i desu ot klat sdrawkcab nehw i saw 8 sraey dlo.
ah ah ah.
:(
i naem :)
Posted by: josh/Swerve | May 31, 2007 at 05:36 PM
The most interesting part of that post is the description that "Steve Hall" has attached to the video:
"First, none of the reverse domain names have actually been purchased and all URLs deliver a 404 page."
Just shows the absolute lack of understanding that permeates the Advertising industry wrt domains, DNS and websites, and this from an online marketing guru.
Posted by: Bob | May 31, 2007 at 10:03 PM
Can you sue for Reverse Trademark Infringement? :-)
Posted by: Patrick McDermott | May 31, 2007 at 10:07 PM