Porn.com <--- $9.5 Million Dollars
Rock solid purchase, and the buyer still got great value IMO .. I actually think Porn.com is better than Sex.com because the people who type this word are more inclined to open their hearts and wallets. More of a mature, credit-card packing audience than Sex.com. Sincerely congratulations to the buyer and seller on their history making transaction.
Related sidebar on Circle ID ... a short book-review of a new non-fiction work about the Sex.com saga, penned by Kieren McCarthy.
It's moments like this that I wish I had a little blue flashing light, like on Drudge Report, but this lovely young lady's picture works too.
Quote: "The possibilities with PORN.COM are limitless," says the new owner. "To rush its development just to get something brand new 'live' would be foolish. We will carefully evaluate our options before we decide the direction we wish to take it".
Translation: Expect a PPC parking page shortly. ;)
I was told few months ago at TRAFFIC Vegas rev. on the domain was around 150K. If so it looks like 5x.
Makes sense? Does it mean this is a new benchmark multiple for high end porn names?
***FS*** I have seen adult names go at 12-20x .. Wonder if those were real... the numbers i mean. ;)
Posted by: Sahar Sarid | May 14, 2007 at 11:38 PM
Sahar is correct the domain name sold for around 5x or less buyer's multiple. 5x is not a new benchmark its been around there for the last several years when it comes to adult domains.
***FS*** Thanks!~
Posted by: VS | May 15, 2007 at 12:11 AM
Hi Frank - enjoy your blog!
If I were a male posting this, I'd say that it wouldn't do justice to the domain to actually develop it. Instead give visitors a smorsgasboard of sites to choose from since you can't know in advance what kind of porn they are interested in.
Seriously, as you pointed out - visitors to this domain are more likely to open their wallets. With PPC rates for porn being what they are, wouldn't it make more sense to go the CPA/affiliate route?
***FS*** It sure be interesting to try experimenting with the name and running some implementation comparisons. On an effective basis, during the depths of the adult CPA depression a year or two ago we were making more on adult CPC traffic. This name could be so much more than either CPA/CPC. Thanks!
Posted by: Sharon Tucci | May 15, 2007 at 01:16 AM
I was yelling at my alptop during the last auction, saying...I cant believe it wasn't bought for 7.5 mil...a steal imo
***FS*** Thats the problem.. at 5 mill people say its too cheap.. I have noticed names getting more action when the price is higher. When in doubt, raise the price!
Posted by: Tim Davids | May 15, 2007 at 08:28 AM
Hmmm.... I think I've worked with that model before :-)
Posted by: Christopher Ambler | May 15, 2007 at 12:42 PM
Intelligent Internet Investing?
They could have taken this at TRAFFICS for $7.5 Million!!!
Posted by: David Wrixon (aka Rubber Duck) | May 15, 2007 at 01:45 PM
frank, check out this blurb on domain prices etc
http://valleywag.com/tech/bubble/domain-name-inflation-260914.php
***FS*** Porn sold for 5X revenues.. Warren Buffet would have bought this.. it's a value stock.. not inflation.. Tahnsk for the link tho :)
Posted by: patrick kerr | May 16, 2007 at 02:03 PM
nice
Posted by: saimon | October 06, 2007 at 01:51 PM