Quote: The CEO of an Australian SEO company, who spoke to Next on condition of anonymity, says most search engine optimisation firms use unethical techniques to boost their Google rankings. "There are only two in the top 10 (SEO firms) that I would classify as ethical, or 'straight'," he says.
It seems to me that the only groups "incapable of doing wrong" on the Internet are either the browser, operating systems or Google. Even when these groups are clearly doing wrong they are incapable of doing wrong in the media's and public's eyes. Everyone else eventually gets maligned as a dark-hearted "neer do well" or "rounder". I have no insights into the world of SEO beyond what those who pop into my blog choose to share, but I am incredibly suspect of blanket statements like this made by annonymous parties without ellaboration as to what they consider to be unethical. Believe half of what you read, less of what you hear.