Adwords to Break Out Syndication Partners by URL Property

http://www.seroundtable.com/archives/013842.html

and http://adwords.blogspot.com/2007/06/introducing-placement-performance.html

Widely reported and discussed on other forums today. This should be very good news for those of us who own generic domain names with high quality traffic, just as soon as they open it to Adsense for Domains.

I had a hunch that the previously released Efficient Frontiers report might have been foreshadowing to something like this. First you explain to your advertisers that domain traffic is good. Then you tell them that many of the high quality conversions they presently enjoy, actually originate from other sites on the Google syndication network.

Not quite sure what's in it for Google yet, but it could be several things. Blocking Sendori or Yahoo attempts to gain traction in the domain channel, marshaling other domain partners from Yahoo -- In the end, all possible reasons are tied to increasing Google revenues, and solidifying their position as the primary marketplace to buy (and sell) traffic.

If Google pulls back the curtain to show advertisers that the sales are actually coming from high quality domains owned by you and I, you can bet they won't be doing that for purely benevolent reasons.

This is one to keep watching.

Comments

[Snoopy]

Could be very bad news for the typo/TM side of things. I would imagine this type of data being available would result in a larger number of legal disputes and may result in Google needing to clean things up more. I would imagine this might effect the more obscure sounding domains also (eg link pop type stuff), how keen will advertisers be about advertising on sites where the source the traffic isn't clear?

[Dan]

Also,

Besides the "typo domain" questions...

What about all the websites out there that have been built just for adsense revenue? This might effect them as well.

Google could be opening up a "Pandora's Box" of sorts.

This could effect Googles revenue and some Adsense publishers revenue... very negatively in the short term.

Peace,
Dan

***FS*** Arbitrage.. and Made For Adsense.. could be related to the crackdown on MFA by Google.

[Carlos]

Hi Frank!

Thanks for the answer on my last message. I felt very important hehe.. now, reading this post i felt panic rushing trough because my portfolio is more than half for now of generic and tm typos, wich i bought when i was learning and nonetheless give me good money for now. Should i sell or drop em all as fast as i can fearing lawsuit based on "historical lookup" of spent revenue on their own tm typos, by the TM holders? There are no laws against TM typos here for now only for exact TM's, wich i dont own any. Now i am focusing only on generics and sometimes generic typos like Craig Lovik used to, but im worried about the domains i already own.
I wonder if Craig Lovik's portfolio of generic typos will see a major crash in revenues with this? Thanks for your time and experience again Frank, i hope i am being the voice of someone else's questions here too! And sorry for the LONG post!

Your Brasilian fan,

Carlos.

***FS*** I think generic name typos are good because many of them are "brandable variants" shoos.com <-- brandable for 'shoes' and typos will continue long into the future because they are difficult to correct. Typo domains will probably do fine.. But stick with generic defensible variants.. I wouldn't try to deliberately 'back up the truck' on typos of others brands going forward. Good luck Carlos.. and thanks for asking your question.. I'm sure many were thinking it. ;)