Moniker did an excellent job at the TRAFFIC domain auction in NYC.. This was a much better organized much tighter event than the recent TRAFFIC Las Vegas auction. Better names, quicker pace, better organized. I can't fault Moniker.
They sold 115 of the 217 domain names at auction to get that 10.9 million.. An average sale price of nearly $96,000 per name. These were good names but they weren't all mind-blowers. I have seen better.
Anyway, the real story here is the names that did not sell. There were bidders bidding millions for names where the seller wouldn't budge. Had Moniker sold the rest of the names at the highest proxy offered, this auction would have brought more than $63 Million dollars.
That's a lot of cheddar for 217 domain names.