Christmas on The 4th of July?

http://www.bizreport.com/2007/06/forecasters_predict_a_strong_holiday_season_in_2007.html

This article has it right..  we all need to plan ahead for what should prove to be a very robust holiday season. The window between September and March is when "things happen" on the Internet..  The week after US Thanksgiving is one of the busiest for online retailers.  This year will be no different, except maybe a little bigger than last year..  every year seems to be bigger than the last.

Quote: "According to the report, 84% of consumers will use the Internet to make purchases this holiday season, and most will begin shopping in October. The October shopping will be browsing, for the most part, as users try to find the best online deals. Most purchases will begin in November."

I can see the day when I hold my traffic out to auction during those peak period days.. Hold the traffic back from syndication networks and sell to the highest bidder in order to share in the retailer's horn-of-plenty.

This fall will be especially telling for Yahoo, as they'll find out if all the changes surrounding their Panama system were worth it.  I suspect it will stabilize and revenues will increase ..  If not, I think Yahoo will probably try to merge, get bought or acquire something to enhance their paid-search marketplace.