Josh sends link (thanks bro):
Reading this story got me thinking about services like Spotrunner who help you to buy unsold (ie. latenight) TV commercial slots across hundreds of little stations and markets.. Could a domainer arbitrage the cost of cheap latenight TV ads against the PPC revenue he or she could earn on PPC listings?..
Buy late night TV time on "Speed" (some spots cost just $25 effective when bought in tandem with others) so that you can send visitors to your customwheels.com PPC page, making money on the break between and cost and visitor click-through on your page.
Don't laugh.. I might actually try something like this.