I agree with the tenor of her essay. It's time for ICANN to stop being so rigid about the rules with which new GTLDs are launched. While I'm not trying to be disrespectful to the GNSO's efforts; the cumulative effect of this committee approach to setting guidelines of how new GTLDs get added, is decidedly negative. They have created the framework of a road to nowhere.
It's time to simplify things relating to new GTLDs .. Let's throw out the rule-book and mix things up a bit. Nothing begets nothing.
Quote: ""...To trust the market, ICANN must be willing to let new TLDs fail. Instead of insisting that every new business have a 100-year plan, we should prepare the businesses and their stakeholders for contingency. Ensuring the "stable and secure operation of the Internet's unique identifier systems" should mean developing predictable responses to failure, not demanding impracticable guarantees of perpetual success.""
The irony of Wendy's quote above is that many of the ICANN name-spaces "painstakingly approved for success" have been unabashed failures.. .COOP, .AERO, .TRAVEL these namespaces are "JOKES" .. think of all the ICANN man-hours that have gone into name-spaces like these without real registrants taking registrations in them.. and this is with them trying for success!
It's time for ICANN to take a page from Seinfeld's George Costanza. This sitcom character changed his life for the better by doing the exact opposite of what his instinct told him to do. Over the course of a season he had moved out of his parents home and landed a job working for the New York Yankees. It's time for ICANN to change their pattern of failure relating to new GTLDs by doing the exact opposite of what instinct tells them. Add .XXX add .WEB ... stop listening so closely to supporting organizations, which are just that ;)