I (And All Name Registrants/Investors) Have Been Redeemed.. By Microsoft

Larry Fischer made my morning sending this link from the New York Times:

http://www.nytimes.com/2007/09/26/technology/26adco.html?_r=1&ref=business&oref=slogin

The story quotes Microsoft's Brian McAndrews who apty points out:

“Google gets all the credit, and in fact, you might have just gone to Google to type in the U.R.L.,” Mr. McAndrews said, pointing out that people often search for companies’ names after seeing their ads elsewhere."

It isn't just companies Mr. McAndrews..  Many people simply begin searching for the products and services they desire by typing that product or service into their address bar, appended with the globally dominant .com suffix. Some people became aware of this phenomenon and began registering generic descriptive URL's to sell advertising related to those products and services - and today, many people make a pretty good living that way ;)

To be fair.. it's not just Google capitalizing on this take-over of U.R.L. intent traffic and "getting all the credit". Microsoft's control of the Internet Explorer browser address bar takes over a lot of traffic that doesn't rightly belong to them. Error searches from visitors who mistype .xom or .cpm instead of .com .. or .nert instead of .net, .dr rather than .de, .couk rather than .co.uk ..  the list goes on and on. --  Long finger nailed and fat fingered people like you, me and our wives are destined for other active websites, but Microsoft's browser acts like a pachinko machine steering us into their "live" or "msn" web properties and links..  giving them an opportunity to bleed away visitors en masse and showing us "their content" like a park flasher.. but getting paid by upstream advertisers for our eyeballs.

The "legitimate web" such as MSFT, GOOG get much of their traffic-fuel in the same manner as domain name registrants, who are often unfairly maligned as unseemly or overly simplistic. The wizard behind the curtain is just like you and I it seems.

Thanks Larry  ;)

Comments

[Philip Corwin]

Good points. But another very significant one is spelled out in the article:

"Mr. McAndrews has a long-term strategy that boils down to divorcing online advertising from Internet searches. The two have been viewed as a couple, because so many people use portals and search engines as their home base on the Web, but Mr. McAndrews says that model shortchanges advertisers and Web publishers."

Not much surprise that MS would want to undercut the leading search engine, especially as Google seeks to undermine MS' core software business. But how this planned separation of ads from search will affect direct search, and whether domainers will benefit from a major new online ad competitor, remains to be seen

[Andrew Johnson]

Interestingly the other day I attempted to launch MSN Messenger and it would not run without me downloading the newest version.

I was not surprised to see that during th installation process they had a pre-checked box for Microsoft's toolbar. I guess they are feeling left out on all the traffic from Firefox users and those who use IE with Google's toolbar.