Bulk URL Management for Corporate America

http://www.fairwindspartners.com/press-release-october-04.html

Quote: "Brendan Becker joined FairWinds from the GlaxoSmithKline’s Corporate Intellectual Property Division to help run this new channel.

With at least 40% of Internet users now accessing Web sites through direct navigation and the simplicity associated with which cyber-criminals register domains and monetize traffic intended for brand owners, the importance and value of domain names has dramatically increased.

Today, nearly all Fortune 500 companies depend heavily on biased domain name registrars and their sales people (who are often inexperienced) for “time saving” advice, often spending between $100,000 and $500,000 per year just on adding domains and maintaining their heritage domain portfolios.

FairWinds recognizes that many companies have not been able to effectively leverage the domain space for lack of internal resources, which is why its new Domain Name Administration Outsource service offers brand owners a place to turn for expert and neutral domain name portfolio advice and management.

The Domain Name Administration Outsource service bridges the gap between the client and their various domain name and monitoring services vendors, and ensures a seamless, efficient and cost-effective process.

FairWinds saved one Fortune 100 company over $750,000/yr after removing many useless domains that its registrar had insisted were valuable for brand protection from its portfolio."

***FS***The "cyber-criminal" line sounds kind of shrill to me and if "diverting traffic intended for other sites" is a crime, then Google and Microsoft are the biggest cyber-criminals on the planet (.xom .cpm are clearly intended for .com but typically return you to Microsoft or Google properties [depending on your browser/settings]).. Interesting that just 40% of the Internet population engage in direct navigation according to these folks..  How the other 60% of internet users get to their preferred website is beyond me.. Perhaps they have somebody else type for them :) ..  I can't believe that 60% of the world navigates through the mouse (without keyboard).  Direct Navigation by it's nature involves a keyboard input device..  "type" where you want to go in the address bar..  That's 'direct navigation'.

I do agree that corporate America desperately needs help managing its domain flock and I applaud these folks for trying to help them do that. I predict this venture eclipses everything else they have going, if they stick with it.

Comments

[owen frager]

Aren't they infringing on your name administration tm?

***FS*** .. well, Name Administration is a generic phrase when used to describe the management of domain names.. but if I was selling 'shoes' there there, then they couldn't open a shoe store at "domain name administration systems".. Then again.. If I became very famous managing names and decided to be a bully I could probably try to legally rattle their cage as a latecomer muscling in on my descriptive phrase.. capitalising on my good reputation. That would make me a corporate bully tho and I'd have to blog against myself. :)

[anonymous]

Wow looks like the folks at Fairwind are really making great use of their old Register.com and CSC rolodexes. I don't know if i trust a business who relies on stealing customers from their former employers.

[daniel]

hi, Frank, how are you?

I read your stuff a lot & own a several dozen domain names, but I've never actually sold one. I now have an interesting problem: I have a .com domain that's probably worth a lot, and I wonder what to do with it.

It's a single word, 6-letters, very popular verb, 750-million results for the word in google). If you have any advice on where to go with it, where to get it reliably valued (etc), that would really help me out.

thanks, Frank!

daniel

[rhart]

P&G could have used a Domain Mgr a while back when they bought a Redmond products (Aussie Shampoo) and let Redmond.com fall through the cracks.

Here is an opening for "Domains Management".

"Our team manages the registration of domestic and international domains, modifications, recovery, acquisitions, and timely transfer of domains."

http://jobs.nwsource.com/careers/jobsearch/detail/jobId/4765401/viewType/rss?rssref=stlocal_seattle

[Gordon]

I used to work for a division of GE, and i tried and tried to get somebody to own and manage domains company-wide. I got in touch with the right person who told me that domains were 1% of his job....

[DomainerPro]

Saved one company $750,000 a year by removing "useless domains"? What the heck? How many useless domains did they have? And how much direct navigation traffic will they lose by letting those domains go, or did they not consider that?