Geeky stuff ... Cnet blog post by Michael Horowitz about domain name forwarding. (Direct navigation.) If anybody knows about the power of a great domain name it's CNET (News.com, Seach.com, Com.com) ..
These names drive huge huge traffic for CNET.. Com.com triggers a huge flood of error traffic in older Microsoft browsers that forward slow resolving DNS lookups for any domain name over to Domain.com.com .. CNET activated this wildcard a year or two ago and experienced a significant surge in traffic.
The domain names this company owns are what sets it apart from any other tech news websites. Honorable nod to some of the authoring there.