I love Television .. Growing up as a German immigrant (the son of German immigrants) in Hamilton Ontario, I learned English by watching television. The first TV I can remember watching was a Cheerios commercial during cartoons on Buffalo 7 .. For years I watched TV on the family's 19 inch Black-and-White set.. It wasn't until the late 70's that we could afford our first color TV (a 24" Hitachi") .. I had to think about that this morning as I watched MTV on my new Panasonic 103" .. the set cost more to buy and install than the home I used to watch cartoons from.
When I was 9 the family packed up the car and moved west to Vancouver.. I was amazed at the reach of those television networks.. I got the same TV shows on Seattle's Channel 4 as on Buffalo's Channel 7.. It was amazing how many TV station's ABC owned.
Several years later when one of our local stations switched from ABC to CBS and later when the UHF station with old movies changed over to become a part of the new FOX network it dawned on me that the networks didn't "own" those local stations at all.. The Building, antenna, airwaves were owned by the rich guy in town driving the shiny new Cadillac. He just syndicated the programming as a network affiliate.
All these memories came back to me this morning after reading this story in Forbes:
The web networks of today are experimenting with TV programming of their own and it dawned on me that domain name owners are in a similar position as the TV station owners to syndicate programming as it comes down the pipe.
The owner of the name RoomMates.com is in a terrific position to add a link to the new made for myspace show, in exchange for a fee or a share of advertising revenues. The large portfolio holder with hundreds or thousands of room-mate or apartment related domain names is in an even better position. Rather than one TV station with pre-set programming.. the net and large portfolios of names are in a better position to distribute and syndicate programming to the consumer than a single site that somebody might not stumble across.. On the other hand you could also distribute links to new web programming instantly across hundreds of thousands of domains of any genre based on the demographics of viewers across your name network, or based on the release time of your web based show.
There are several ways to peel this onion, but as Myspace or potentially Facebook and others create more "shows" launched via the web, those with the disposable eyeballs will be in a terrific position carry the message and distribute the content.
Hmmm now where can I get traffic out of nowhere?.. Sounds like generic domain name owners to me. Keep marshaling those eyeballs.