And so they should have.
Corporations such as this one in France are the Internet equivalent of 'armed robbers' in a convenience store.. They want your stuff, stuff that could be sold to anyone for value.. and they don't want to pay for it.
...Daddy's got something waiting for you under the counter ;) .. I'm in the process of litigating against a company that recently tried to defraud me via UDRP. While my situation was particularly egregious, if we all resisted over-reaching in this way, covetous latecomers might think twice about doing something online, which they would never dream of trying in a 7-11.