""I have friends that only use Google search box for direct navigation. Why? Because it's faster and if they stuff up Google will fix it. This is how a lot of people use the web. Domainers need to start abusing this. I watched my mate do it last night, his comment was a. it's faster b. I want to start at Google, that's why it's MY homepage. Fair enough I say.
Site's that don't rank for their own name are VERY RARELY banned. It is actually quite difficult to get a site banned. I know guys that do all the time. Sites that don't rank just don't have the links coming in from the right places.
It's not rocket science and one good paid link (or free from your own network) can rank the domain top 10 - #1, it's not hard hey.
So if your sites are not ranking for their names you are missing half the pie and it's only going to get worse.
A BIG factor of the Google algo is AGE OF LINKS. The sooner you act the better. In some niches you will be left behind.
I also understand it's WORK to the domainers, but at the same time it's not that much extra if your systems are smart. READ: it can be automated. The ROI is there and it's not difficult with a network of sites that are indexed or have link pop.
Food for thought anyway.""
***FS*** Well said Ben.. I'm sure we've all noticed friends and fam who navigate in this way.. We could all take some of your advice.