It's been nearly 5 years since the first Deanfest in LA which gave rise to the TRAFFIC conference and other subsequent domain name conventions and conferences. Walking through the corridors at TRAFFIC in Miami I passed an old colleague who had attended the first Deanfest. I asked him what changes he had noticed over the course of the past 5 years and he wrote me this evening with his patiently thought through perspective:
""Dude, seeing you again was one of the highlights of my trip even though I didn’t get to spend enough time chatting with you. I did have some folks to take care of. Hope you go to the show in the REAL Hollywood in January, it will be killer.
On another note, you told me to give you a brief rundown of what’s notable over the last several years from the shows and I wanted to consider and get back to you with my two cents. So in summary, this is what stands out to me:
DDN – Fabulous’ Domain Distribution Network finally allows holders of large portfolios to sell their lower end names piecemeal with amazing ease. It is an instant transaction for both buyer and seller. As they line up more registrars, and domainers, it may become a primary source for the aftermarket. I have done well with ‘local’ domains in the network.
- Domain Financing – Companies like Domain Capital are attempting to institutionalize domains, I feel this is an important step.
- Leasing – If domain traffic continues to be lumped in with general ‘click-fraud’ figures (instead of being separated distinctly), it is likely that advertisers (and domainers) will turn to more direct routes (that also eliminates competition) with companies like Sendori and LeaseThis.com. Domain traffic and even individual domainers need to be segmented in the PPC space.
- TRAFFIC – [Private comment edited] DomainFest may NEED to emerge as the de-facto show for the industry to push on. DS can certainly handle it. I think the show in January may be a turning point.
I I imagine you already know all this so I kept it short and simple :o) But I thought I’d get to you with a thought-out response. JMHO.
Again, great to see you.
***FS*** I don't have the perspective to see where Rick or Monte are going wrong.. both the show and auction looked pretty good to me.. we'll see what Domainfest is like.