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October 15, 2007

Comments

Andrew Johnson

I was interested to hear that Yahoo recently added the ability for advertisers to block their ads from syndicating on specific domain names: http://searchengineland.com/071001-125249.php

Its far from perfect, there are complaints that much of the referral data is already hidden: http://diorex.wordpress.com/2007/10/11/because-yahoo-does-not-know/

However, I think it is fair to say this is a step in the right direction on Yahoo's part.

You are absolutely correct about high quality traffic subsidizing the bad stuff. Right now advertisers pay for the garbage because its either all or nothing. High quality, targeted internet traffic is under-priced while low quality trash is over-priced. If Yahoo can get their act together, high quality traffic prices will move up quickly. Google will be forced to follow.

Alex

Frank says......"Internet traffic can be sent to traffic aggregators and parking co's where it hides in the forest with other good trasffic, making the parking co look like a better traffic source than it is.."


----VERY WELL SAID FRANK. PERCEPTION IS REALITY.

Cheers,
Alex

Sahar Sarid

Great post Franky. Love the way you put it all together.

Steve

Ahhh...the advantages...and the drawbacks...of imperfect markets...

Thanks Frank.

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