"What is a click-through on a mobile phone worth?"
***FS*** Andrew says not very much, in his experience. I've always suspected as much.. Picture yourself browsing on your phone.. you have limited battery life.. you're hurried.. The desktop browsing experience is lean-forward marketing.. You're sitting upright in front of your computer.. you're engaged.. you have a workspace and the ability to reach for your credit card. :) Not so in the mobile experience, with the exception of passengers in an automobile.