Quote: "...But in the process of defending his position, he [Viacom CEO Philippe Dauman] did make it clear that Viacom is betting big on the notion that people online will travel to hundreds of individual Web sites for the content they want to view."
***FS*** Not hundreds of sites Mr. Dauman.. Millions of small microsites built across tens of millions of domain names. Same thing has been happening since the dawn of the commercial Internet. Just think of all those viacom billboards you own... displaying different adver-content to different drivers with different interests in different cities. Now think about a network of hundreds of thosands of domain names (microsites) displaying different advercontent to different people in different parts of the world.. You're getting warmer :)