What Does J&J Know About Splenda?

Domain Names are a funny thing.  They can give great insight into how a company thinks.  It's one thing to protect your brands by buying obvious variants of of them and I can even understand buying brandsucks.com type names but this piece about J&J mopping up scores of versions of Splenda names strikes me as a bit over the top.

From the piece: Under what possible scenario does Johnson & Johnson envision that someone would create the website “victimsofsplenda.com”   This domain name and many others seem to go way beyond a company protecting its trademarks or copyright – these domain names imply a very sobering negative fear on the parts of Johnson & Johnson and Tate & Lyle.

Good point..  I don't see J&J buying hundreds of versions of "Tylenol is dangerous"  ..  What darkness lurks in Splenda that has them on such an aggressive domain buying tizzy?  I'm switching back to sugar.

Comments

[Colin Pape]

Pretty strange stuff, eh? Talk about a guilty conscience!

As a natural foodist who stays away from as many synthetics and preservatives as possible, this doesn't surprise me at all...

I have done some research on these types of concoctions (aspartame, et al) and have found them to be a major contributor to the poor health and new illnesses that many suffer from these days...

Switching back to sugar would definitely be a good decision (especially if it's not the processed white stuff)... :)

www.newstarget.com is a great source for information on healthy living and the crap being pushed out by the hyperglobalmegacorps (I am not affiliated with them in anyway - just enjoy their content)...

Thanks for picking this up Frank!

***FS*** Thanks to Sahar at http://www.conceptualist.com for giving me the idea to hunt for that particular piece! :)

[IDNebook.com]

Things that make you go hmmmmm ! I can say i will never use splenda again because of this

[Sustainable is Good]

Certainly an insight - good point Frank. That is one of the reasons I wrote the story it provided a rare look inside at a process to handle some negative PR that was cropping up on some websites. The forecast domain purchasing that took place as a result is fascinating! - rider

[Peter]

Wow. What next. Definitely I am back to sugar. Thanks for the heads up