Domain Names are a funny thing. They can give great insight into how a company thinks. It's one thing to protect your brands by buying obvious variants of of them and I can even understand buying brandsucks.com type names but this piece about J&J mopping up scores of versions of Splenda names strikes me as a bit over the top.
From the piece: Under what possible scenario does Johnson & Johnson envision that someone would create the website “victimsofsplenda.com” This domain name and many others seem to go way beyond a company protecting its trademarks or copyright – these domain names imply a very sobering negative fear on the parts of Johnson & Johnson and Tate & Lyle.
Good point.. I don't see J&J buying hundreds of versions of "Tylenol is dangerous" .. What darkness lurks in Splenda that has them on such an aggressive domain buying tizzy? I'm switching back to sugar.
Pretty strange stuff, eh? Talk about a guilty conscience!
As a natural foodist who stays away from as many synthetics and preservatives as possible, this doesn't surprise me at all...
I have done some research on these types of concoctions (aspartame, et al) and have found them to be a major contributor to the poor health and new illnesses that many suffer from these days...
Switching back to sugar would definitely be a good decision (especially if it's not the processed white stuff)... :)
www.newstarget.com is a great source for information on healthy living and the crap being pushed out by the hyperglobalmegacorps (I am not affiliated with them in anyway - just enjoy their content)...
Thanks for picking this up Frank!
***FS*** Thanks to Sahar at http://www.conceptualist.com for giving me the idea to hunt for that particular piece! :)
Posted by: Colin Pape | March 17, 2007 at 12:03 AM
Things that make you go hmmmmm ! I can say i will never use splenda again because of this
Posted by: IDNebook.com | March 17, 2007 at 01:35 PM
Certainly an insight - good point Frank. That is one of the reasons I wrote the story it provided a rare look inside at a process to handle some negative PR that was cropping up on some websites. The forecast domain purchasing that took place as a result is fascinating! - rider
Posted by: Sustainable is Good | March 24, 2007 at 08:58 PM
Wow. What next. Definitely I am back to sugar. Thanks for the heads up
Posted by: Peter | April 02, 2007 at 09:26 PM