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April 24, 2007




I've noticed that a lot of SEOs have begun to recognize domaining's potential over the last couple of years and that many domainers are beginning to recognize the value generated from repeat business and branding that comes with multiple channel traffic. Though some fringes are indeed polarized, I see the industry overlapping a lot more in the near future; there's simply too much money at stake to ignore either side.

JoeSinkwitz (Cygnus)

***FS*** Well said Joe.. I definitely see it as a trend.


You mention Domainers trying to 'going around' the search engine, and SEO guys saying how can I get free traffic from the search engine. But also, "The coup d'etat of search and navigation may occur the day that Felix can explain his intentions to Oscar and vice-versa".

Well, I don't see them as so mutually exclusive. And I see it happening in many ways now. I think there are alot of DSEO's (Domainer Seo's) or SEOD's (SEO Domainers) if you will.

The guy that the bridged Oscar and Felix was their poker buddy Murray. So, because DSEO or SEOD does not seem to be catchy, I propose we call DSEO's or SEOD's just simply "Murray's". There are a lot of Murray's out there, and more coming.


***FS*** HHA Ha!, Thanks for the link!!~


I really like the fact that "mainstream' business still seem to be equal parts ignorant, baffled and disdainful of both SEO and domaining. It can't last forever, but at least the window still seems to be open for these fields to further develop internally before they get commoditized.

***FS*** Nice comment.


The real sharp folks are playing somewhere in between. Domainers are learning they can partner with good SEO's project managers, and get the best of both worlds, and improve their monetization strategies.

There is a bit of head butting between the two, but together domainers and SEO's (if they can get by the overwhelming inherent laziness) make a pretty good team.

Nice perspective on the thought process from the respective points of view.

***FS*** Thanks .. you too.

David Wrixon (aka Rubber Duck)

One day Google will wake up to the fact that one of the biggest determinants of whether there is likely to be useful content is the domain extension. A lot of alternate extension are rarely used for much else other than Adsense sites.

It would seem inevitable that extension should be ranked according to content quality, which would make dot com a massive SEO driver.

***FS*** I think the engines may look past domains at some point when they start looking deeper at specific content and how its displayed. But ultimately .com 'still' plays into human behavior in the form of fulfilling aspiration to be a part of the 'domain-club' .. Then again we could both be wrong. Will be need to be a part of the eveolution .. regardless of the outcome.

marcia lynn

Franky, I'm glad to see dialogue between you and Aaron.

Direct Navigation and SEO are so fundamentally different that, traditionally, a person involved in one industry had no concept or understanding of the other.

One versed in SEO believes that if a site isn't at the top of organic search results, it doesn't receives qualified visitors.

One versed in Direct Navigation believes that placement at the top of organic search results is temporary and not within the site owner's control.

I experienced the deep rift between these two industries a few years ago when one of our websites dropped from page 1 results. I didn't notice it for at least 9 months, as we were too busy acquiring more names and developing sites.

We found out later that when that site fell in the results, a local webmaster literally *stated* on her website that our business was gone, that we were finished! I couldn't believe it when I read that -- thinking, how in world can someone think that ONE website's placement would shut down a business?

Then I realized... she had no concept of direct navigation or that traffic and income can be spread across thousands of sites, not one or two or ten. And they don't depend on traffic from an engine.

Hopefully, dialogues like the one between you and Aaron will continue and help bridge the chasm of misunderstanding.

marcia lynn

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