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May 06, 2007

Comments

DP

The question is not just what is a parked page, but what is a user expecting when they find themselves on a parked page? If they typed in 'dogkennels.com' and find themselves on a page of relevent ads for dog kennels, you could argue the user experience was a good one.

If they followed a link from a site on dog kennels with the anchor text "Learn out more about Bob's great dog kennel solution!" and find themselves on a parked page because the name dropped and was picked up? I can't speak for "the user", but I know *I* never appreciate that.

I never buy domains based on inbound links. As I wrote in an comment on Sal's blog a few weeks back - it would be extremely simple for someone to write a webmaster tool to check all outbound links for domains now on parking pages and notify the webmaster so they can be cleaned up. There is also motifivation to do this, SERP judges you on your outbound links as well as inbound these days. Sure people could find their way around them with URL redirects, non-standard nameservers and whatever, but this would still take a large chunk out of parking. The tool may already exist and I just don't know about it. Google may even be working on it, they clearly don't like parking pages.

Tia Wood

A "parked domain" has nothing to do with what is on the web page. Technically, all domains which resolve to a nameserver is "parked". But in the domain industry, we've began to associate it with a page at a parking company.

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