Buy by the Acre, Rather than Leasing by the Foot

http://www.ecommercetimes.com/story/N2j7PQwf95DYH3/Dont-Buy-the-Keyword---Buy-the-Domain.xhtml

Matt Bentley pens this brief vignette comparing buying generic domain names (with type-in traffic) to signing up for a lifetime of servitude at Google's Adwords.

Comments

[alex c]

Hey Frank,

If you havent caught this one, check it out.

http://apcmag.com/6039/how_firefox_earns_us55million_a_year

Alex

***FS*** You been blogged baby: http://frankschilling.typepad.com/my_weblog/2007/05/firefox_makes_5.html

[Janusz]

Frank,

Thanks for pointing this out. I have met Matt a week ago on InternetWorld in London and he seems to be clever guy and promotes domain industry very well (and does very well for SEDO as well I guess). He was doing a session on exactly the same topic as in this article and the audience was quite shocked - especially when he claimed that 10% of PPC revenue comes from domains. All the guys were writing down things like crazy. This has been a first kind of session on this topic on the Internet conferences in the UK.