« Google to Whip out the G-Wallet? | Main | Why .MOBI doesn't Matter »

May 11, 2007

Comments

Jeff M

Especially now since Google is going to screw up search results with their version of "parenting." !!

I don't agree with Sahar. I think that numerical domains are harder to remember. I think something like Chen's Flowers in Japanese would be much easier to remember as a URL. If you look at the stats for IDNs, they have been going up month after month.

***FS*** Certain numerical domains make sounds in different languages and have meanings. I own some nnn.com names that mean cool things in chinese.. But you're right that numbers only go so far.. also they are only exponentially expandable to the power of 10 (0-9) as opposed to the power of 26 in the ascii alphabet.

Sahar Sarid

"I don't agree with Sahar."

I didn't even voice my opinion on this yet and you already don't agree with me?
:)

IDNebook.com


Foreign company's are not the only folks doing this. If you cant get your hands on a decent domain you have to get creative at times. But there is nothing slow about the roll out of International Domain Names. But what has been slow is the roll out of browser support. Many Japanese companies already own there names in "IDN" once they are confident in the browser support you can expect things to catch on like Wild Fire !

David Wrixon (aka Rubber Duck)

This underlines what we IDNers have been trying to communicate for a longtime now.

Japanese people don't in general navigate using the address bar. Whatever, the die-hard ASCII crowd would like to think happens, they virtually only search and bookmark to navigate.

It would seem this behaviour is driven by their relunctance to input in Latin Characters. Of course there is a risk that there will something of a lag on the type-in traffic once IE7 is out there, but the ability to navigate by typing in Japanese characters will be a relevalation for most and will trigger a revolution in the Japanese Internet.

Elsewhere the picture is not quite as black and white, as there is a lot of evidence that Chinese, Russians and Arabs all do navigate using the address bar in their browsers, but there is little doubt that they will prefer to navigate using local character sets.

Even if they do not, however, because the terms that they all actually search upon are invariably in local character sets, the advantage of having a Local Character domain will come into play with SEO. The SEO advantage of IDN domains has been proven time and time again. Anyone wanting to stay in business in Asian marekets longer-term will need to take this into account.

Touchring

rather than advertising an authoritative address is beyond me --> because domains don't support japanese.

Joe Davison

I see you're starting to come around on the value of IDN's, Frank...

Ready to start investing in some yet? ;-)

***FS*** Not yet sir.. all those IDNs will need their ascii equivalent for global trade.. :)

IDNebook.com

My comments where directed to those who think these type of domains stand a chance against "IDN's". Not directed to anybody specifically

***FS*** Thanks for your comment

IDNebook.com


Frank i would like to invite you over to International Domain Name Forum http://IDNF.com Come join us I'm sure would enjoy yourself very "elite entertaining" group :0)

David Wrixon (aka Rubber Duck)

Frank, I have to say that your view of IDN is being blinkered by this concept of a Global Market. Unfortunately, there is no such thing as a Global Market. It is a myth that has been fabricated by Government and the Media. Real successful export companies segment markets. They have to for linguistic and cultural reasons, but they also do it on price. If you live in the UK and you want to buy American goods online it is not difficult to see how flawed this concept of a Global Market really is. Even download software is usually twice the US price. We are often denied any products from US dot com site because we don't give an North American Address, or we put in a Credit Card that is not registered in North America. Things are also impacted by local laws. You cannot sell into the EU online without adding the VAT component.

Don't believe me. Take Windows Vista. In the UK we are charged twice as much as in the States. $1=£1 on the Microsoft rate of exchange. Yes, there will be ways around this because I could get a physical copy shipped from the States by mail. It is not just Microsoft that do this, most American companies have different prices for different markets.

It is not just American companies. Try registering .co.uk via 1and1. Our price is $1.95 per year, yours is very much more than that. Conversely, we have to pay a lot more for dot coms.

The Global Market if it exists at all is highly segmented. Marketing needs to sensitive to local cultural practices and tastes. Marketing needs to be in a correct linguistic context. And price-wise you need to consistently tell the same lies about how much the product really costs. Companies will use IDN because it enables them to do just what they want. Dot Com, will be used globally, but not as Global Anchor. The dot com extension gives enourmous prestige everywhere not just in the US. In the UK, companies like to use dot com to reflect their status. The majority of such sites just target local markets. For historical reasons, in the US more often than not dot Com is treated like the US ccTLD. Most US dot com sites are US specific, they are not Global Anchors.

Even where such Global Anchors do exists the purpose is primarily B2B, not B2C. As domainers I think you will find that our revenues are or will be derived overwhelmingly from B2C or perhaps more accurate C2B traffic.

***FS*** I think many people who type domain names are looking to buy them.. That's why our type-to-click conversions run just 15% network wide, so I agree with your B2C, B2B assessment. I agree that IDNs will be very popular for regional sites, but 'going global'
is in the DNA of every business person, so you will absolutely need an ASCII component to your name or an ASCII name too. Nobody on my block will be getting cyrillic keyboards anytime soon.. but I think some of the best IDNs could be a mix of ASCII and IDN characters. Reason? You might even teach 'me' to type one or two non-ascii characters (keyboard codes) if the website is compelling enough, the names are short enough and an ascii component is a part of it for ease of memory.

David Wrixon

>

All companies that convert from ASCII to IDN will forward the old address to the new, so there will always be a backdoor into the site.

Most of the sites we are talking about won't contain any English content on their homepages, and more often than not, none at all, so unless you are into navigation by Autotranslation, then you are not very likely to want to go there in the first place.

Yes, obvioulsy there will be English speaking people in all countries, however, small a minority them are that require access to English Language sites. It is likely that will in many instances have to rely on the dot com site for information. Good companies may well provide links to English Language version of the local ordering interface. It is very unlikely that in most cases you would actually be able to get an effective service from the "Global Anchor".

If you are an American working for a drilling company in China for example and you needed some replacement specialist drilling equipment from a American Supplier with a local office in Shanghai, it is likely that you are going to have to go onto their local website to place the order. If you go dot Com site which serves it head office in Dallas, then they may not be able to accept payment from a Chinese Bank card denominated in Yuan. Even if the order was accepted the chances are it would be passed to Warehouse in Texas, and it would take best part of a month for your drill supplies to show up.

Going global is all about servicing customers in hundreds of different locations in lots of different ways. Your global market is just the theoretical summation of all the various markets and segments of market that you service.

The other problem that was not mention above is that Intellectual Property Rights are market specific. It may be that have sole right over a Trademark in the US but it may be totally illegal for you to use the same trademark in China or even the UK for that matter.

On the typing thing, I have 4000 domains to manage in over 20 different scripts and I have only ever used a standard English Keyboard, but the C and the V on that keyboard are just about worn out as is the control key.

The comments to this entry are closed.