« Post TRAFFIC Auction Thoughts and Perspective | Main | Celebrity Domain Stuff »

June 24, 2007


Andrew Johnson

Buying a web site solely based on its organic search rankings is very high risk. Google has been known to shake up its search algorithm causing the site to vanish. For established sites with a very large user base the risk is minimized but it still remains. Most website publishers are constantly obsessing over their ranking positions in Google and watch their revenue rise and fall in step with those positions.

As for paid search being overpriced, absolutely certain inventory segments are. Many companies are not monitoring their ROI and instead pay for search traffic they "feel" like they should rank for.

Making a blanket statement that "could be one of the worst-spent marketing dollars on the Internet" is just silly. I have been doing this for years and I can name multiple sources which you are aren't even guaranteed to see pennies back from what you spent.

The comments to this entry are closed.