Ask to Syndicate Microsoft Adcenter Ads

http://www.informationweek.com/news/showArticle.jhtml?articleID=201001806

...  Of course as a Google partner with the leading Google rev-share, Ask probably won't be displaying Microsoft ads very often.  Microsoft's paid search marketplace is still young and and doesn't have as robust a bid-base yet..  If Ask operates like I think they do, it won't display Microsoft ads unless the bid or effective (post rev-share) click-through is greater than Google's (which probably won't be very often).

Then again .. there is a persistent industry rumor that Microsoft is burning money, overpaying on a flat-rate basis for access to key distribution partners it wants, the idea being that a little mad money will help them grease the skids and grow an ad-marketplace with lots of distribution/reach. If MSFT has the right distribution channel then the bidders (advertisers) will follow.

There will be some great intermediate traffic-arbitrage opportunities through MSFT adcenter if that's the case.

Comments

[Domainer's Gazette]

Hey Frank,

random question..

you ever done any type of analysis to determine what .com variation, singular or plural, receives more traffic from type-ins?

ie, if you had an opportunity to buy either the domain 'book.com' or 'books.com' solely for the traffic, which would you buy? and "both" isn't an answer
: )

-peter

***FS*** Not trying to dodge your question but it really depends on the name Peter.. As a plural I like plurals better for building a brand.. but the singulars often get more type ins

[Gurijala]

Quite interesting article.