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October 21, 2007


Mike Maddaloni

When did this sale take place? Looking at WHOIS history at Domain Tools, it shows the domain name changed hands back in May, 2007. Was it just announced recently?



Reminds me of when the Mail.com sold off all those generic domains for a few million bucks. That was a much bigger gaffe than this -- because if anyone knew the value of domain names, it was (supposed) to be the folks at Mail.com.


Weren't those mail.com names sold off to one of the directors cheap?

If I'd been a stockholder, I'd be pretty peeved!

***FS*** I think they were Drew. Didn't seem arms length. Hard to say for sure tho. Could have been a settlement or something unrelated involved that offset the price.


A side not on this, Jr's father Bob Guccione Sr is the founder of Penthouse Magazine.


Assuming the company was worth only $20million then selling off the web address for $5million doesn't sounds like an obviously bad idea to me. Would be interesting to know what kind of revenue their site was bringing in for them. Unless the company was really reliant on that one address (ie probably a lot of purely internet based companies) I don't think many would turn down 25% of their net worth for the sake of changing their url.

***FS*** I wonder how much of their 20mm in revenue was predicated-on/compromised-by that change Snoop. Imagine if CNN had sold CNN.com as it was getting started.. lost momentum .. confusion due to change.. opportunity cost. Not as if Discover media is a pipe company changing their name from utube.com


Owner of mail.com et al never sold their domains. Only provided access to their mx records (so people could use their email account *@domain.com) while keeping profit of the http traffic.


My previous comment was a bit off. But from my understanding mail.com never owned the domains, only the 'mail' part of the domain... i could be wrong ;)



You are wrong about Mail.com. They did own all those domain names. Asia.com, India.com, Lawyer.com, Doctor.com, Email.com, and hundreds more incredible generics, all of which they sold to their former CEO for practically nothing.

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